---
title: Kudos invites partners for important new research project to identify and prioritize publishing innovations for audiences outside of academia
description: Project partners are invited for a landmark study exploring researchers' needs and budgets in relation to engagement and impact outside of academia.
image: https://blog.growkudos.com/hubfs/Stock%20images/The%20Andy%20Warhol%20Bridge%20over%20the%20Allegheny%20River%20at%20night%2c%20in%20Pittsburgh%2c%20Pennsylvania..jpeg
---

[![logo-with-wordmark-black-transparent](https://blog.growkudos.com/hubfs/logo-with-wordmark-black-transparent.svg)](https://www.growkudos.com/)

 

- Share research ⌄ 
    - [For researchers](https://info.growkudos.com/landing/researchers-2023)
    - [For publishers](https://info.growkudos.com/landing/publishers)
    - [For universities](https://info.growkudos.com/landing/universities-2023)
    - [For pharma](https://info.growkudos.com/landing/medical-pharmaceutical-research-layered-publications-article-extenders)
    - [SDG Knowledge Cooperative](https://info.growkudos.com/landing/sdg-knowledge-cooperative)
- Read research ⌄ 
    - [Kudos Research Showcase](https://www.growkudos.com/showcase/)
    - [Arts & Humanities](https://www.growkudos.com/showcase/collections/summaries-of-arts-and-humanities-research)
    - [Business & Management](https://www.growkudos.com/showcase/collections/summaries-of-business-and-management-research)
    - [Climate Change](https://www.growkudos.com/showcase/collections/climate-change)
    - [COVID and Beyond](https://www.growkudos.com/showcase/collections/coronavirus)
    - [Environmental Sciences](https://www.growkudos.com/showcase/collections/summaries-of-environmental-research)
    - [Life Sciences](https://www.growkudos.com/showcase/collections/summaries-of-life-science-research)
    - [Medical Sciences](https://www.growkudos.com/showcase/collections/summaries-of-medical-research)
    - [Physical Sciences](https://www.growkudos.com/showcase/collections/summaries-of-physical-science-research)
    - [Social Sciences](https://www.growkudos.com/showcase/collections/summaries-of-social-science-research)
    - [Technology & Engineering](https://www.growkudos.com/showcase/collections/summaries-of-technology-and-engineering-research)
- Resources ⌄ 
    - [How to guides: getting started with Kudos](https://info.growkudos.com/content-and-resources#how-to)
    - [News](https://blog.growkudos.com/news)
    - [Researcher case studies](https://info.growkudos.com/content-and-resources#case_studies)
    - [Educational webinars](https://info.growkudos.com/landing/kudos-webinars)
    - [Training materials](https://info.growkudos.com/content-and-resources#training_materials)
    - [Research projects](https://info.growkudos.com/content-and-resources#kudos_research)
    - [Publisher case studies](https://info.growkudos.com/content-and-resources#publisher-case-studies)
- [About](https://info.growkudos.com/landing/about)
- [Log in](https://www.growkudos.com/hub)

[![Join Kudos](https://no-cache.hubspot.com/cta/default/5642616/f2a2023e-e6e6-4d0b-bec9-cb73d1281c15.png)](https://cta-redirect.hubspot.com/cta/redirect/5642616/f2a2023e-e6e6-4d0b-bec9-cb73d1281c15)

[Kudos News](https://blog.growkudos.com/news)

# Kudos invites partners for important new research project to identify and prioritize publishing innovations for audiences outside of academia

October 8 2019 / By **Charlie Rapple**

For immediate release – Oxford, UK – October 8th, 2019.

![The Andy Warhol Bridge over the Allegheny River at night, in Pittsburgh, Pennsylvania.](https://blog.growkudos.com/hs-fs/hubfs/Stock%20images/The%20Andy%20Warhol%20Bridge%20over%20the%20Allegheny%20River%20at%20night%2c%20in%20Pittsburgh%2c%20Pennsylvania..jpeg?width=322&name=The%20Andy%20Warhol%20Bridge%20over%20the%20Allegheny%20River%20at%20night%2c%20in%20Pittsburgh%2c%20Pennsylvania..jpeg)Kudos, the award-winning service for accelerating research impact through strategic communications management, is launching a major new research project, ‘Bridging the Divide’. This study will explore the growing requirement for researchers to engage with audiences outside of academia; the motivations and expectations of funders relating to this ‘broader impact’, and the budget being made available; and opportunities for publishing in developing new service and content offerings to help bridge the ‘knowledge chasm’ between those that produce and use research.

The project builds on the findings of ‘[Swimming Upstream](https://info.growkudos.com/upstream-dl)’, a previous Kudos-led study sponsored by AIP Publishing, De Gruyter, Karger Publishers, Editage, AIAA, BMJ, Cambridge University Press, The IET, Royal Society of Chemistry and SAGE. While that project focused on potential publisher services most likely to be valued by academic authors ‘upstream’ of the point of publication, it also uncovered the scale of collaboration between academic and non-academic audiences, and the need for new content formats, business models, platforms and services. An overwhelming majority – 95% – of Upstream’s 9,500+ respondents indicated that such broader communications are important to their future funding and career progression.

“The need to demonstrate impact – meaningful and measurable effects in the real world – has begun to break down the barriers between academics and stakeholders such as industry, educators, policy makers and other non-academic audiences,” said Melinda Kenneway, CEO at Kudos. “This shift represents one of the largest emerging opportunities in the publishing sector, and publishers have a potentially hugely valuable role to play in bridging this divide.”

To date, there has been very little exploration or analysis of this opportunity, despite the fact that previous research shows that demonstrating broad outreach and impact now tops the list of funder requirements – ahead of requirements for Open Access and data sharing, though these still dominate much publishing industry analysis. ‘Bridging the Divide’ will change this, providing valuable insight for publishers and other service providers in terms of defining emerging needs, quantifying the growing budgets being allocated to engagement and impact outside of academia, and prioritizing markets and audience types.

Project partners benefit from opportunities to suggest content for the research instruments, and access to results data and analysis including custom findings and recommendations based on specific respondent groups. Potential project partners are invited to register their interest, by the end of October 2019, by contacting [colin.caveney@growkudos.com](mailto:colin.caveney@growkudos.com).

— ENDS —

Contact:  
Charlie Rapple  
[charlie.a.rapple@growkudos.com](mailto:charlie.a.rapple@growkudos.com)  
+44 1865 872527

**About Kudos**  
Over 300,000 researchers have signed up to use Kudos’ services for accelerating and broadening research impact. The company’s toolkits help to showcase research to broader audiences, and provide guidance and insight around the channels and activities that are most effective for reaching and engaging target audiences. Kudos has over 100 publisher, institutional, society and corporate customers around the world, and has won a range of awards including the 2015 ALPSP Award for Innovation in Publishing. To find out more about Kudos, visit [www.growkudos.com](http://www.growkudos.com/)

Share [Share on Twitter (Opens in new window)](https://twitter.com/intent/tweet?url=https://blog.growkudos.com/news/bridging-the-divide-launch&text=Kudos%20invites%20partners%20for%20important%20new%20research%20project%20to%20identify%20and%20prioritize%20publishing%20innovations%20for%20audiences%20outside%20of%20academia) [Share on Facebook (Opens in new window)](http://www.facebook.com/share.php?u=https://blog.growkudos.com/news/bridging-the-divide-launch) [Share on LinkedIn (Opens in new window)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.growkudos.com/news/bridging-the-divide-launch)

### Kudos News Topics

- [Commentary](https://blog.growkudos.com/news/tag/commentary)
- [Events](https://blog.growkudos.com/news/tag/events)
- [Experiences with Kudos](https://blog.growkudos.com/news/tag/experiences-with-kudos)
- [Improve your results](https://blog.growkudos.com/news/tag/improve-your-results)
- [News](https://blog.growkudos.com/news/tag/news)
- [Press release](https://blog.growkudos.com/news/tag/press-release)
- [Vacancies](https://blog.growkudos.com/news/tag/vacancies)

### Enter your email address to receive notifications of new posts by email.

### Related Articles

# [![Elsevier, Wiley, BMJ Group, American Physical Society and Oxford University Press join Kudos’ zero-click and AI search study](https://blog.growkudos.com/hs-fs/hubfs/Screenshot%202026-01-14%20at%2012.42.04.png?width=720&name=Screenshot%202026-01-14%20at%2012.42.04.png) Elsevier, Wiley, BMJ Group, American Physical Society and Oxford University Press join Kudos’ zero-click and AI search study March 5 2026 / By **Charlie Rapple** Momentum builds behind cross-industry initiative examining AI overviews, zero-click search and risks to research integrity, usage and revenues . Continue reading →](https://blog.growkudos.com/news/elsevier-wiley-bmj-group-american-physical-society-oxford-university-press-join-kudos-zero-click-and-ai-search-study)

# [![Medthority selects Kudos to drive discoverability and impact of medical education content](https://blog.growkudos.com/hs-fs/hubfs/medthority_kudos.png?width=720&name=medthority_kudos.png) Medthority selects Kudos to drive discoverability and impact of medical education content January 26 2026 / By **Charlie Rapple** Kudos will drive engagement through a unique approach to discoverability, scientific storytelling, and audience-building Kudos, the platform for. Continue reading →](https://blog.growkudos.com/news/medthority-selects-kudos-to-drive-discoverability-and-impact-of-medical-education-content)

# [![De Gruyter Brill, Emerald Publishing, IOP Publishing, Silverchair and Springer Nature partner with Kudos to examine zero-click and AI search risks to the research ecosystem](https://blog.growkudos.com/hs-fs/hubfs/Screenshot%202026-01-14%20at%2012.42.04.png?width=720&name=Screenshot%202026-01-14%20at%2012.42.04.png) De Gruyter Brill, Emerald Publishing, IOP Publishing, Silverchair and Springer Nature partner with Kudos to examine zero-click  and AI search risks to the research ecosystem January 20 2026 / By **Charlie Rapple** Further sponsors are invited to join ‘Taming the Crocodile’ study which will help publishers protect usage, revenues and research integrity Kudos,. Continue reading →](https://blog.growkudos.com/news/taming-the-crocodile-zero-click-search-solutions-for-publishers)

---

 

![Kudos-primary-logo-white-transparent](https://blog.growkudos.com/hubfs/Kudos-primary-logo-white-transparent.svg)

 

- [For researchers](https://info.growkudos.com/landing/researchers)
- [For publishers](https://info.growkudos.com/landing/publishers)
- [For universities](https://info.growkudos.com/landing/universities)
- [For pharma](https://info.growkudos.com/landing/medical-pharmaceutical-research-layered-publications-article-extenders)
- [Research showcase](https://www.growkudos.com/showcase/)
- [Content and resources](https://info.growkudos.com/content-and-resources)

- [About](https://info.growkudos.com/landing/about)
- [News](https://blog.growkudos.com/news)
- [Careers](https://info.growkudos.com/about/careers)
- [Engineering blog](https://medium.com/kudos-engineering)

- [Service status](https://status.growkudos.com)
- [User guide](https://info.growkudos.com/about/user_guide)
- [FAQs](https://info.growkudos.com/about/user_guide#FAQs)
- [Contact us](https://info.growkudos.com/contact)

- [Terms & conditions](https://info.growkudos.com/about/terms)
- [Privacy policy](https://info.growkudos.com/about/privacy)
- [Cookie policy](https://info.growkudos.com/about/cookies)

© 2022 Kudos Innovations Ltd. Kudos is registered in England - Registration No. 08642156.   
Registered Office: Kudos Innovations Ltd, 100 Liverpool Street, London, EC2M 2AT, UK.

- [Facebook](https://www.facebook.com/GrowKudos)
- [Twitter](https://twitter.com/GrowKudos)
- [LinkedIn](https://www.linkedin.com/company/5011545)
- [YouTube](https://www.youtube.com/user/growkudos)
- [SlideShare](http://www.slideshare.net/growkudos/)