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AI zero-click search study welcomes new sponsors AIP Publishing, IEEE, Clarivate and Cactus Communications

Written by Charlie Rapple | Mar 30, 2026 6:00:00 AM

Study expands to include benchmarking of publisher and library actions in response to AI search and generative AI overviews

Kudos has announced the latest expansion of its fast-track research initiative, ‘Taming the Crocodile’. Further sponsors have joined the study, including AIP Publishing, IEEE, Clarivate and Cactus Communications, and the phase I scope has been expanded to include publisher and librarian surveys that will explore and benchmark actions being taken in response to AI-generated overviews on search engine result pages and AI chat tools.

The library survey will provide insights into the effect of zero-click search on user behaviour and training, usage of library resources, and librarians’ concerns and decisions in relation to AI adoption by users. The publisher survey will explore the effect of AI overviews on content usage, and the nature / pace of publisher responses. This will provide publisher sponsors with anonymised, aggregate benchmarking data against which to gauge their own progress.

The project’s wider scope includes a survey of end users, looking at changes in users’ awareness, perceptions and behaviours in relation to search journeys, intent and trust. The full project report will provide analysis of all three surveys in the context of a wider environmental scan looking at how other information-oriented businesses are affected by, and responding to, AI overviews and zero-click search.

Sponsors already on board include Emerald Publishing, Elsevier, Wiley, Springer Nature, IOP Publishing, Silverchair, BMJ Group, American Physical Society, Oxford University Press and De Gruyter Brill. This brings together an unprecedented cross-section of publishers, societies and platform providers to examine the impact of zero-click search (“Google Zero”) and AI-generated overview panels on the scholarly communications ecosystem.

More information is available by downloading this information pack or contacting charlie@growkudos.com.

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Contact:
Charlie Rapple
charlie@growkudos.com


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