--- title: The University Medical Center Groningen (UMCG) adopts Kudos Pro to accelerate communication of COVID-19 research description: Pandemic drives change in how research is communicated - Kudos Pro recognized as helping accelerate communications and broaden reach of critical research. image: https://blog.growkudos.com/hubfs/umcg.png --- [![logo-with-wordmark-black-transparent](https://blog.growkudos.com/hubfs/logo-with-wordmark-black-transparent.svg)](https://www.growkudos.com/)   - Share research ⌄ - [For researchers](https://info.growkudos.com/landing/researchers-2023) - [For publishers](https://info.growkudos.com/landing/publishers) - [For universities](https://info.growkudos.com/landing/universities-2023) - [For pharma](https://info.growkudos.com/landing/medical-pharmaceutical-research-layered-publications-article-extenders) - [SDG Knowledge Cooperative](https://info.growkudos.com/landing/sdg-knowledge-cooperative) - Read research ⌄ - [Kudos Research Showcase](https://www.growkudos.com/showcase/) - [Arts & Humanities](https://www.growkudos.com/showcase/collections/summaries-of-arts-and-humanities-research) - [Business & Management](https://www.growkudos.com/showcase/collections/summaries-of-business-and-management-research) - [Climate Change](https://www.growkudos.com/showcase/collections/climate-change) - [COVID and Beyond](https://www.growkudos.com/showcase/collections/coronavirus) - [Environmental Sciences](https://www.growkudos.com/showcase/collections/summaries-of-environmental-research) - [Life Sciences](https://www.growkudos.com/showcase/collections/summaries-of-life-science-research) - [Medical Sciences](https://www.growkudos.com/showcase/collections/summaries-of-medical-research) - [Physical Sciences](https://www.growkudos.com/showcase/collections/summaries-of-physical-science-research) - [Social Sciences](https://www.growkudos.com/showcase/collections/summaries-of-social-science-research) - [Technology & Engineering](https://www.growkudos.com/showcase/collections/summaries-of-technology-and-engineering-research) - Resources ⌄ - [How to guides: getting started with Kudos](https://info.growkudos.com/content-and-resources#how-to) - [News](https://blog.growkudos.com/news) - [Researcher case studies](https://info.growkudos.com/content-and-resources#case_studies) - [Educational webinars](https://info.growkudos.com/landing/kudos-webinars) - [Training materials](https://info.growkudos.com/content-and-resources#training_materials) - [Research projects](https://info.growkudos.com/content-and-resources#kudos_research) - [Publisher case studies](https://info.growkudos.com/content-and-resources#publisher-case-studies) - [About](https://info.growkudos.com/landing/about) - [Log in](https://www.growkudos.com/hub) [![Join Kudos](https://no-cache.hubspot.com/cta/default/5642616/f2a2023e-e6e6-4d0b-bec9-cb73d1281c15.png)](https://cta-redirect.hubspot.com/cta/redirect/5642616/f2a2023e-e6e6-4d0b-bec9-cb73d1281c15) [Kudos News](https://blog.growkudos.com/news) # The University Medical Center Groningen (UMCG) adopts Kudos Pro to accelerate communication of COVID-19 research July 1 2020 / By **Charlie Rapple** ![umcg](https://blog.growkudos.com/hs-fs/hubfs/umcg.png?width=300&name=umcg.png)***Pandemic drives change in how research is communicated - Kudos Pro recognized as helping accelerate communications and broaden reach*** Kudos, the award-winning service for accelerating research impact through strategic communications management, has today announced that the University Medical Center Groningen (UMCG) has adopted Kudos Pro to accelerate communication of its COVID-19 research. UMCG is one of the largest hospitals in the Netherlands, with over 10,000 employees providing patient care, delivering medical education and performing cutting-edge scientific research. Kudos Pro is a recently launched research communication platform, designed both to accelerate visibility of research from earlier stages in the research process, and to reach broader audiences such as journalists, government, educators and industry. It provides researchers and research managers with templates to create quick and easy research profile pages for different target audiences. Kudos provides a showcase to help distribute these briefings. The platform also provides tools to plan, manage and measure different communications activities to ensure limited communication resource and budget are used as efficiently and effectively as possible. > **“At this critical time, we need to communicate UMCG’s COVID-19 research more rapidly, and reach a broader audience,” says Anja Smykowski, Research Support: Funding Co-ordinator at UMCG. “With our researchers already under great time pressure, we needed a tool that was super intuitive and easy to use – and also something that supported collaboration so that members of our research support team could undertake as much work as possible on behalf of researchers. Kudos Pro provides exactly the capabilities that we need and we are pleased at how quickly we have been able to take advantage of these ground-breaking tools for research communication.”** “The current pandemic is proving to be a catalyst for change in how research is communicated,” adds Melinda Kenneway, CEO of Kudos. “In some fields, there has been a culture of ‘not trumpeting your own research’, but this is going by the wayside in a climate where the media, government and public are all pro-actively seeking out the latest and best science. Kudos has been designed from the ground up to guide researchers through the process of communicating their work in a timely, targeted and effective way. We are proud to have a role in helping maximize the reach and impact of vital COVID-19 research.” The first COVID-19 research projects to be communicated by UMCG using Kudos Pro can be explored [here](https://www.growkudos.com/showcase/?rgid=5758450042667008). Kudos is currently offering free trials for researchers and groups to explore how Kudos Pro could help them continue to communicate during lockdown. For more information, visit [info.growkudos.com/kudos-pro](https://info.growkudos.com/kudos-pro). — ENDS — Contact: Charlie Rapple [charlie.a.rapple@growkudos.com](mailto:charlie.a.rapple@growkudos.com) +44 1865 872527 **About Kudos** Over 350,000 researchers have signed up to use Kudos’ services for accelerating and broadening research impact. The company’s toolkits help to showcase research to broader audiences, and provides researchers, research organizations and publishers with guidance and insight around the channels and activities that are most effective for reaching and engaging target audiences. To find out more about Kudos, visit [www.growkudos.com](http://www.growkudos.com/) Share [Share on Twitter (Opens in new window)](https://twitter.com/intent/tweet?url=https://blog.growkudos.com/news/umc-groningen&text=The%20University%20Medical%20Center%20Groningen%20(UMCG)%20adopts%20Kudos%20Pro%20to%20accelerate%20communication%20of%20COVID-19%20research) [Share on Facebook (Opens in new window)](http://www.facebook.com/share.php?u=https://blog.growkudos.com/news/umc-groningen) [Share on LinkedIn (Opens in new window)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.growkudos.com/news/umc-groningen) ### Kudos News Topics - [Experiences with Kudos](https://blog.growkudos.com/news/tag/experiences-with-kudos) - [Improve your results](https://blog.growkudos.com/news/tag/improve-your-results) - [Press release](https://blog.growkudos.com/news/tag/press-release) - [Events](https://blog.growkudos.com/news/tag/events) - [Commentary](https://blog.growkudos.com/news/tag/commentary) ### Enter your email address to receive notifications of new posts by email. ### Related Articles # [![Elsevier, Wiley, BMJ Group, American Physical Society and Oxford University Press join Kudos’ zero-click and AI search study](https://blog.growkudos.com/hs-fs/hubfs/Screenshot%202026-01-14%20at%2012.42.04.png?width=720&name=Screenshot%202026-01-14%20at%2012.42.04.png) Elsevier, Wiley, BMJ Group, American Physical Society and Oxford University Press join Kudos’ zero-click and AI search study March 5 2026 / By **Charlie Rapple** Momentum builds behind cross-industry initiative examining AI overviews, zero-click search and risks to research integrity, usage and revenues . Continue reading →](https://blog.growkudos.com/news/elsevier-wiley-bmj-group-american-physical-society-oxford-university-press-join-kudos-zero-click-and-ai-search-study) # [![Medthority selects Kudos to drive discoverability and impact of medical education content](https://blog.growkudos.com/hs-fs/hubfs/medthority_kudos.png?width=720&name=medthority_kudos.png) Medthority selects Kudos to drive discoverability and impact of medical education content January 26 2026 / By **Charlie Rapple** Kudos will drive engagement through a unique approach to discoverability, scientific storytelling, and audience-building Kudos, the platform for. Continue reading →](https://blog.growkudos.com/news/medthority-selects-kudos-to-drive-discoverability-and-impact-of-medical-education-content) # [![De Gruyter Brill, Emerald Publishing, IOP Publishing, Silverchair and Springer Nature partner with Kudos to examine zero-click and AI search risks to the research ecosystem](https://blog.growkudos.com/hs-fs/hubfs/Screenshot%202026-01-14%20at%2012.42.04.png?width=720&name=Screenshot%202026-01-14%20at%2012.42.04.png) De Gruyter Brill, Emerald Publishing, IOP Publishing, Silverchair and Springer Nature partner with Kudos to examine zero-click  and AI search risks to the research ecosystem January 20 2026 / By **Charlie Rapple** Further sponsors are invited to join ‘Taming the Crocodile’ study which will help publishers protect usage, revenues and research integrity Kudos,. Continue reading →](https://blog.growkudos.com/news/taming-the-crocodile-zero-click-search-solutions-for-publishers) ---   ![Kudos-primary-logo-white-transparent](https://blog.growkudos.com/hubfs/Kudos-primary-logo-white-transparent.svg)   - [For researchers](https://info.growkudos.com/landing/researchers) - [For publishers](https://info.growkudos.com/landing/publishers) - [For universities](https://info.growkudos.com/landing/universities) - [For pharma](https://info.growkudos.com/landing/medical-pharmaceutical-research-layered-publications-article-extenders) - [Research showcase](https://www.growkudos.com/showcase/) - [Content and resources](https://info.growkudos.com/content-and-resources) - [About](https://info.growkudos.com/landing/about) - [News](https://blog.growkudos.com/news) - [Careers](https://info.growkudos.com/about/careers) - [Engineering blog](https://medium.com/kudos-engineering) - [Service status](https://status.growkudos.com) - [User guide](https://info.growkudos.com/about/user_guide) - [FAQs](https://info.growkudos.com/about/user_guide#FAQs) - [Contact us](https://info.growkudos.com/contact) - [Terms & conditions](https://info.growkudos.com/about/terms) - [Privacy policy](https://info.growkudos.com/about/privacy) - [Cookie policy](https://info.growkudos.com/about/cookies) © 2022 Kudos Innovations Ltd. Kudos is registered in England - Registration No. 08642156. Registered Office: Kudos Innovations Ltd, 100 Liverpool Street, London, EC2M 2AT, UK. - [Facebook](https://www.facebook.com/GrowKudos) - [Twitter](https://twitter.com/GrowKudos) - [LinkedIn](https://www.linkedin.com/company/5011545) - [YouTube](https://www.youtube.com/user/growkudos) - [SlideShare](http://www.slideshare.net/growkudos/)