I recently joined colleagues from MedComms Experts, Sermo and Figshare in a podcast about how you expand audiences for research. You can listen here, and I’ve summarized some aspects of the discussion below. For more information about how Kudos supports medical affairs, publication committees and other colleagues in pharmaceutical companies, take a look at Kudos for Pharma.
Medical Affairs is evolving – fast.
Medical Affairs is key to how pharmaceutical developments are communicated to medical practitioners. The established channels for this include scientific publications, print materials shared at congresses or via medical science liaisons, focus groups and roundtables. In recent years, Medical Affairs teams have been experimenting with a range of digital communication channels; the lack of face-to-face opportunities during the pandemic accelerated this transition.
Omnichannel communications
In the podcast, we discuss the range of third party platforms that can be used to maximize discovery of medical research publications and educational content. We talk about the different purposes served by different platforms, and the need for a good omnichannel strategy – underpinned by clear audience objectives and meaningful metrics. You need a purposeful approach based on different platforms having different strengths, for diverse content types and audience segments.
Fitting it all together
When you’ve got three different types of platform provider ‘in the room’, it’s the perfect chance to dig into how different channels and platforms fit together. For example, Figshare is a flexible place to host a wide variety of content types in a structured way. Sermo is a forum for expert discussions between healthcare professionals. Kudos is a discovery engine that helps bring audience to your content on Figshare, and helps track, measure and manage communications on channels like Sermo.
Meaningful metrics
One of the challenges Medical Affairs professionals face is measuring consistently when using different platforms. In the podcast, we discuss how managing your omnichannel through a central hub like Kudos gives you tools for tracking and measuring communications consistently across different channels – and all the data you need, in one place.
Plain language summaries and bite-sized content
We close the podcast with thoughts on what the future holds. Kudos has been pioneering plain language summaries in research for over 10 years, and one trend we see is towards shorter, bite-sized content tailored for specific audiences, with people’s attention span and information expectations influenced by platforms like TikTok.
I’ll share a more detailed write-up of the podcast soon, but watch / listen now to learn more about integrating third party platforms into your medical communications strategy.
For more information about how Kudos supports medical affairs, publication committees and other colleagues in pharmaceutical companies, take a look at Kudos for Pharma.
