Both researchers and institutions are under pressure to grow their research profile. With so many new publications in every field, every year, it's increasingly difficult to ensure that work is finding its audience, and being read, applied or.
Rightly or wrongly, publications are a critical part of researchers’ career development. It’s still the case in most disciplines and countries that a “good” publication will make your career. And it’s not long ago that, if you wanted to make sure.